PREDICTIVE ANALYTICS
3 Techniques for Preparing Data for Predictive Modeling
"A customer with a billing balance of $0 is certain to cancel service.” So begins the tale of bad data preparation and its effects on Predictive Analytics. The story goes something like this: a data scientist uses predictive modeling to determine which customers will...
Segmentation with Predictive Analytics – What Marketers Need to Know
As marketers, we are bombarded with new concepts, like predictive modeling and predictive data analytics, that we need to quickly understand and integrate into our daily work. The good news: marketing segmentation is not new. The earliest use of the word “market”...
How Companies Are Getting the Most Out of Predictive Analytics
Predictive data analytics is just like it sounds – advanced analytics techniques that are capable of making predictions about future unknown events. Mainly, these analytics techniques rely on statistical algorithms and machine learning to provide the best assessment...