CASE STUDY
Data Management & Analysis on Azure
[CUSTOMER]
A business-to-business-to-consumer life and health insurance company
[BUSINESS NEED]
To be a one-stop-shop from product creation to policy administration and claims. Capturing data to provide meaningful insights to identify revenue stream, and better market products, reaching a wider audience.
[CUSTOMER CHALLENGES]
- Identifying ad-hoc solutions to produce weekly results and reports to client’s partners
- Data quality management and quality checks
- Identifying and adopting the right data analytics tool across different departments
- Setting up IT best practices as the company matures
- Setting up a data lake solution for data management across multiple teams
- Setting up and managing Google Analytics, and educating their marketing team about using Google Campaign Manager & Ad Words to improve their marketing reach