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Syntelli Thought Leadership

Read about the latest news and trends in data science and advanced analytics.

Data Visualization Tools & Data Science Work Together for Better Business Decisions

In June 2019, two blockbuster data visualization acquisitions — one of Looker by Google for $2.6 billion and the other of Tableau by Salesforce for $15.3 billion — have cemented data visualization...

Benefits of Master Data Management

Master Data Management (MDM) allows businesses to manage and secure their critical data. It helps a company link all of its critical data into a single data set and produces a common point of...

How the Internet of Things (IoT) Works

Ever thought about living in a house where your appliances and devices do all your work? You wake up in the morning, and you see your blinds opening for you. Your coffee machine starts brewing your...

Understanding Social Media Sentiment Analysis

Let’s imagine a new product is being released in the market and everybody is talking about it on social media. There is a plethora of Facebook posts, Twitter tweets and Instagram posts tagging the...

Why your marketing analytics program needs to include social media

Marketing analytics offers far more than improved insight into how your marketing programs are performing. While these more simplistic analyses shouldn’t be discounted, since your organization can...

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