A Single Version of Truth Database
A Global Tool Manufacturer.
Each department was reporting different numbers for the same accounts; there was no single version of truth. The client needed help establishing where the data flow and workflow issues were occurring, and also needed a plan they could implement across multiple use cases.
- Data was being uploaded from 8 different media agencies, 12 different sales channels and edited by multiple internal users.
- All workflows were using different product codes and naming conventions.