Financial Services & Insurance Industry
Nowhere is the digital revolution more apparent today than in online and mobile banking. Financial Services customers are providing many touchpoints to support this revolution.
Insurance companies have a huge incentive to drive policy holders towards online applications. The mobile apps save companies money by improving processes and in turn create more favorable experiences.
Syntelli is an expert in campaign measurement analytics. Methods including statistical design of experiment and associated testing are core components of our Mobile Platform Adoption solution. We will help you understand the drivers of increased application participation in manners which are non-invasive to your campaign efforts.
Syntelli can help you guide your customers towards making key financial decisions at the most opportune times, which is the differentiator to competing in today’s market.
Who is likely to adopt mobile applications? Who will likely respond to an offer to purchase an annuity? Which customer aspects are most influential for classifying your top tier customers?
Syntelli holds deep knowledge to identify segments of your customer population that represent the sample that display the characteristics of which you can deploy monetizable actions. Our Data Scientists are experts in Machine Learning and Predictive Analytics, using classic and contemporary methods.
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Customer relationships are built in Financial Services and Insurance by providing positive experiences throughout all touchpoints of the customer journey. Significant data is captured during each interaction which collectively describes the customer evolution. This information, when coupled with analytical rigor allows companies to approach each customer movement intelligently.
Google Analytics is undoubtedly the golden standard in today’s world for web analytics reporting; providing a wealth of useful information. However, where it lacks is the ability to report on the “why”, “how” and “what’s next?” aspects of your business.
To prosper and grow you must be able to understand the past, predict the future both short and long term, and react accordingly. This specific need is what has inspired Syntelli Solutions to develop a solution to augment the insights coming from Google Analytics.
Syntelli has developed the Test and Learn Analytics for Marketing solution to aid marketing departments to maximize their marketing assets. The Syntelli solution blends together three analytic marketing deployment testing methods into a single solution, where each process fits a specific marketing deployment design.