Healthcare & Life Sciences Industry
Strong relationships between provider and patient are built by providing positive experiences at all points of the customer journey, and each interaction yields significant beneficial data. Syntelli’s analytics solutions provide actionable insights to help describe an individual patient’s unique situation and needs. These insights can be leveraged to adapt and improve customer care and the level of service provided.
Patient and/or member engagement and outreach is critical in today’s healthcare environment as healthcare organizations are increasingly scored and held financially responsible based on patient feedback, outcomes, and perceptions. Engagement and outreach also help ensure patients and health plan members are receiving needed care, which increases the probability of positive health outcomes.
Syntelli has invested heavily in building expertise of analyzing Voice of the Consumer data generated from call centers and other means of providing consumer feedback. We can help create operational efficiencies, analyze the data for trends and predict future outcomes.
The Healthcare and Life Sciences (HLS) industry is largely governed by numbers – market share, revenue, budgets, etc. Companies are investing through marketing to grow their share of the industry. To support this effort, they are transitioning from traditional analytics to predictive analytics to deliver marketing messages to its customers. The lines of communication touchpoints throughout the customer journey are rapidly increasing – HLS companies must interact intelligently along the path. Predictive Analytics is no longer the future of marketing for HLS, it is now!
Syntelli can help you understand where to invest your marketing efforts wisely, providing the differentiator to competing in today’s market.
- Patient State Vector Analytic Data Design
- Predictive Analytics & Segmentation
- Marketing Mix Optimization
- Social Media Analytics
The data collected from social media channels is very rich for discovering patterns and trends that are ripe for monetization efforts. Syntelli has vast experience quantifying the data and using it in content of other marketing analytics platforms.
Healthcare User Cases
- Care Management & Patient Engagement – Learn More
- Clinical Analytics – Learn More
- Financial Analytics – Learn More
- Operational & Performance Management – Learn More
- Value Based Care & Population Management – Learn More
Healthcare fraud is estimated at up to $50B in the U.S. annually. This issue affects all of us, and is seen through the rising cost of our healthcare system. Companies are becoming much better at preventing causes of healthcare waste and abuse using advanced Analytics. Healthcare fraud is not obvious and is difficult to find.
Syntelli has the domain knowledge and expertise to help you identify fraudulent activity across your business and apply the discoveries.
Google Analytics is undoubtedly the golden standard in today’s world for web analytics reporting; providing a wealth of useful information. However, where it lacks is the ability to report on the “why”, “how” and “what’s next?” aspects of your business.
To prosper and grow you must be able to understand the past, predict the future both short and long term, and react accordingly. This specific need is what has inspired Syntelli Solutions to develop a solution to augment the insights coming from Google Analytics.
Download [E-Book] Google Analytics Machine Learning Enrichment
Syntelli has developed the Test and Learn Analytics for Healthcare Marketing solution to aid marketing departments to maximize their marketing assets. The Syntelli solution blends together three analytic marketing deployment testing methods into a single solution, where each process fits a specific marketing deployment design. Know what is driving customer responses and build the knowledge into your relationship communications.
IoT data provides an additional dimension intelligence into a patient’s behavioral patterns. This data, when combine with other backend data, enriches the ability to predict a patient’s needs thus enabling better communication of product and solutions to the right patient and the right time. Knowing a patient’s needs for short-term care planning and home care are just two examples of how Analytics and IoT work in harmony in HLS at Syntelli .