We help you make informed decisions to help guide where to invest your marketing efforts wisely. Know which dollars are working for you and which need to be better allocated.
- Customer State Vector Analytic Data Design
- Digital Marketing Analytics
- Marketing Mix Optimization
- Social Media Analytics
Findings from the analysis tells you what to do and what not to do when it comes to product pricing. Manufacturers also benefit from pricing market trends of the commodities used to understand ideal times to build surpluses of materials.
Syntelli’s VOC solution uses the textual data information, including voice-to-text, as a primary source of signal. We quantify the data by taxonomy and sentiment, to optimize call routing processes, predict disposition codes and identify trends in product quality measures. The data when combined with analytic rigor, provides excellent early warning alerting for product defects and warranty issues.
Learn more about our Case Studies & Uses Cases
Product warranty claims in the manufacturing space amount to tens of billions of dollars every year. By some estimates, 2 to 5% of all claims are erroneously entered, by mistake or purposely. Modern Analytic processes are now available to greatly raise the bar on the ability to identify suspicious claims and prevent the huge revenue losses. These data driven approaches employ several classes of advanced analytics and marry the intelligence gained with business knowledge to create semi-self-learning systems.
IoT is leveraged throughout the entire manufacturing lifecycle; from raw materials to finished goods as well as supply chains, logistics and transportation. We adopt analytic methods to allow companies to get ahead of the competition in areas of reliability and safety, risk management as well as provide a deep understanding of customer preferences and usage behaviors.
Customer relationships are built in Manufacturing by providing positive experiences throughout all touchpoints of the customer journey. Customers today expect personalized experiences. Each interaction yields significant data that collectively describes the customer’s evolution. This information, when coupled with analytical rigor allows companies to approach every customer communication intelligently.
How can I drive customer LTV? Which customers are likely to defect? What defines my top-tier customers? Leveraging the data available from all touch points allow companies to get a handle on these types of questions. Tracking your customers from phone calls to in-store visits to online allow you to understand not only who they are but what they are planning to do next.
Syntelli has developed a solution to augment the historic insights coming from Google Analytics. GA lacks is the ability to report on the “why”, “how” and “what’s next?” aspects of your business. To operate your business, you must be able to understand at is going to happen next and react accordingly. We use analytic methods to project the future of your business.
Test and Learn Analytics for Manufacturing provides marketing departments the insights they require to optimize their marketing investment assets. Our solution blends together three analytic marketing deployment testing methods into a single solution, where each process fits a specific marketing deployment design. Know what is driving customer responses and build that knowledge into your relationship marketing communications.