Infrastructure Cost Savings and Efficiency for Marketing Analytics
A Leading National Educators Association
Implementing a Spotfire analytics solution on cloud that tracks the effectiveness of various marketing campaigns and other marketing initiatives for their members.
- The company had difficulty in tracking the effectiveness of various marketing
campaigns that were run throughout the year for their members
- There wasn’t a good way to store the data to implement analysis
- There were challenges in integrating Spotfire with data from other analytics tools like Google Analytics