[CUSTOMER]

A Leading National Educators Association

[BUSINESS NEED]

Implementing a Spotfire analytics solution on cloud that tracks the effectiveness of various marketing campaigns and other marketing initiatives for their members.

[CUSTOMER CHALLENGES]

• The company had difficulty in tracking the effectiveness of various marketing
  campaigns that were run throughout the year for their members
• There wasn’t a good way to store the data to implement analysis
• There were challenges in integrating Spotfire with data from other analytics tools like Google Analytics