[CUSTOMER]

A global tool manufacturer

[BUSINESS NEED]

• Understanding Advertising Effectiveness, Media Efficiency, Marketing Mix and Channel-to-Sales correlation using data from multiple data sources.
• Optimizing marketing spending across channels and product lines using the insights from data science models.

[CUSTOMER CHALLENGES]

• Lack of insights into effective marketing models, resulting in increased ad spend without a direct link to revenue results.
• Determining marketing media channels that contribute to sales.
• Determining the marketing spend by product line.