Marketing Mix Modeling to Optimize Marketing Spend
A global tool manufacturer
- Understanding Advertising Eﬀectiveness, Media Eﬃciency, Marketing Mix and Channel-to-Sales correlation using data from multiple data sources.
- Optimizing marketing spending across channels and product lines using the insights from data science models.
- Lack of insights into eﬀective marketing models, resulting in increased ad spend without a direct link to revenue results.
- Determining marketing media channels that contribute to sales.
- Determining the marketing spend by product line.