Marketing Mix Modeling to Optimize Marketing Spend


A global tool manufacturer


  • Understanding Advertising Effectiveness, Media Efficiency, Marketing Mix and Channel-to-Sales correlation using data from multiple data sources.
  • Optimizing marketing spending across channels and product lines using the insights from data science models.


  • Lack of insights into effective marketing models, resulting in increased ad spend without a direct link to revenue results.
  • Determining marketing media channels that contribute to sales.
  • Determining the marketing spend by product line.

Download this success story to learn more about Syntelli’s Solution, Technology Used & it’s Impact.