[CUSTOMER] 

A dental equipment manufacturer.

[BUSINESS NEED]

The company needed to make a significant push in defining and developing core components of their Digital Journey. Their Digital Transformation program comprising of direct e-commerce, digital marketing, and customer analytics, required additional initiatives to be launched to tackle customer and product data harmonization.

[CUSTOMER CHALLENGES]

This Digital Transformation initiative involved consolidating all digital web assets into a new website that included several product offerings. To do so, there was a need to understand and catalog the product offerings and their variations so the company could display these on their new website. While this would enable their customers to easily view the options, there was also concern that customers may attrite if they cannot find the products they are looking for from the legacy systems they used in the past. The company had no clear visibility on how to take the product SKU’s and identify all variants for the different base products.