The Power of Omni-Channel Marketing
The world’s 2nd largest manufacturer of home appliances
Mapping the consumer experience to identify behaviors that occur at targeted points, develop insights in order to positively influence the process and drive consumer behaviors.
The need for better, more informed knowledge to enrich customer communications and marketing efforts was the company’s primary goal.
- To achieve this goals, siloed data sources had to be integrated into a managed, governed environment.
- Online and offline data sources had to be joined together to provide a complete historic view of the customer journey, capturing all touchpoints in a longitudinal data structure.
- The data had to be made accessible throughout the organization, providing insights focused on maximizing marketing budgets at the mass and relationship levels to increase response rates and lower costs.