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Test & Learn Analytics for Marketing

A solution to aid organizations with maximizing their marketing assets.

Smart marketers make decisions based on consumer insights gathered from data. However, only 22% of marketers have data-driven marketing initiatives that are achieving significant results, according to a 2015 survey by Forbes Insights.

Companies that wish to be well equipped to capitalize on marketing spend allocations must establish a direct connection between marketing activities, investments and business outcomes. Hence, Syntelli’s Test and Learn Analytics for Marketing solution is designed to aid marketing departments with maximizing their marketing assets.

This e-book covers topics such as:

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Benefits of Marketing Analytics

Conversion Rate, Cross Channel Communication, Personalized Interactions

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Key Testing Methods & Implementation

A/B, Multi Armed Bandit & Multivariate Testing

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Roles & Resources

Resource Pool, Full Stack Data Science

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Enhanced Business Value

Increase in customer loyalty, retention and lifetime value.

Discover the ways your marketing department can benefit and grow through the Test and Learn Analytics e-Guide.