Test & Learn Analytics for Marketing
A solution to aid organizations with maximizing their marketing assets.
Smart marketers make decisions based on consumer insights gathered from data. However, only 22% of marketers have data-driven marketing initiatives that are achieving significant results, according to a 2015 survey by Forbes Insights.
Companies that wish to be well equipped to capitalize on marketing spend allocations must establish a direct connection between marketing activities, investments and business outcomes. Hence, Syntelli’s Test and Learn Analytics for Marketing solution is designed to aid marketing departments with maximizing their marketing assets.
This e-book covers topics such as:
Benefits of Marketing Analytics
Conversion Rate, Cross Channel Communication, Personalized Interactions
Key Testing Methods & Implementation
A/B, Multi Armed Bandit & Multivariate Testing
Roles & Resources
Resource Pool, Full Stack Data Science
Enhanced Business Value
Increase in customer loyalty, retention and lifetime value.
