Here’s another example of enterprises extracting value from otherwise dormant data. This time, Hadoop-based Hortonworks software is in the spotlight.
A Modern Solution to a Unique Business Problem
Luminar, a unit of Entravision Communications Corporation, is a data analytics and modeling pioneer. The only data analytics company with an exclusively U.S. Latino customer base, Luminar uses proprietary technology to transform consumer data into insights and business intelligence.
Luminar suffered from a unique business problem—sub-par data processing caused by its success.
Like most companies, Luminar made business decisions based on structured data from many (in this case 300) sources. But as the company grew, it pulled in more and more diverse information. Often, this included massive amounts of data in less structured formats. Company software couldn’t analyze all the data and assign it to columns and rows with pre-defined attributes.
The problem: any solution that could meet Luminar standards of customer service and customer expectations had to meet a stiff list of functional requirements. To meet these standards, Luminar worked with Hortonworks consultants to build and deploy a truly modern analytics infrastructure.
|LUMINAR LLC: CASE STUDY PROFILE|
|Assignment||Build and deploy a modern data analytics and modeling system that will grow with the business|
|Challenge||System must support a list of must-have capabilities:
After the Hortonworks installation, system performance improved dramatically. Luminar constantly updates its analysis with new transactional data. Before the Hadoop deployment, it could take Luminar several days to ingest and join data to refresh one of their models. Now it takes only hours.
Now, that the Luminar IT staff can employ Big Data analytics in parallel, the company can make richer, more accurate predictions than previously. And, they can engage in more projects and process more data every month, without analytics bottleneck. The results: potentially higher revenue and more happy customers.
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