Infrastructure Cost Savings and Efficiency for Marketing Analytics

person typing on a laptop syntelli solutions inc

A Leading National Educators Association

Business Need:

Implement Spotfire analytics solution on cloud that tracks the effectiveness of various marketing campaigns and other marketing initiatives for their members

  • Company was having difficulties in tracking the effectiveness of various marketing initiatives they run throughout the year for their members.
  • There is no good way of storing the data to use to analytics
  • Challenges to integrate Spotfire with data from other analytics tools like Google Analytics
  • Company has engaged Syntelli team on a 3-year contract to help them with their data analytics needs and support & enhance Spotfire environment
  • Created Interactive dashboards that monitor and track marketing efficiency
  • Host dashboards on company website for internal use
  • Automated data loads that are refreshed to the dashboards
  • Store the data in a data warehouse in the cloud where the data loads and refreshes can be automatic
  • Created custom Python and Java scripts to complement and extend Spotfire applications
  • Used third party connectors to pull in the data from Google Analytics and integrated it with Spotfire dashboards
  • Recently upgraded the Spotfire 6.5 and 7.0 environments to 7.6
  • Syntelli team supports and maintains Data store and Spotfire environment on cloud
    on an ongoing basis
Value Added:
  • One source of truth for marketing efficiency
  • Easy to use dashboards
  • Fully integrated with company website
  • Cost savings on the infrastructure and data storage

TIBCO Spotfire 6.5, 7.0 and 7.6, SQL, SSIS, Google Analytics, Java scripting/Python

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